Audio and Video chat is exactly what we need right now

Anton Dyachenko
Anton Dyachenko
2 Oct 2020

Today the world has faced an unprecedented global pandemic. The coronavirus has radically changed our daily lives and creates a sense of extreme uncertainty, meaning social distancing is part of our “new normal.” At times like these, it’s highly important to stay connected. There are various remote communication solutions to connect with family and friends that are user-friendly and convenient.

Simultaneously, the global demand for video chat solutions has made security and privacy issues more relevant than ever. Secure technology that allows you to work anywhere is a priority for all companies today. They help establish effective remote work for employees and provide an opportunity to plan the return to the office. To do this effectively, you need to make the most of your data and think about the role that each tool in your tech stack can play in strengthening your customer-centric campaigns.

Staying connected during the quarantine

During the social distancing and stay at home orders, technological advances made it possible to stay connected in real-time with friends and loved ones critical to our well-being. Text-based communication tools like email, texting, social media, and chat apps present essential interaction activities. Voice calls and video chat solutions allow us to keep from feeling isolated and close, even when we must be far under these extraordinary circumstances.

The COVID-19 has completely changed the familiar world – from people’s everyday lives to the business environment and made humanity look for the old normal world in virtual reality. People began to go online, communicating across distances and time zones: through social networks, calls via Zoom or FaceTime, or only by email. Companies have started to strengthen engagement with their loyal customers through personalized social media and online communication.

Finally, many companies have begun to think about new ways to keep the lights on during the crisis while caring for their employees. It involves a fast transition to remote work, 24/7 online collaboration, and full digitalization of working with big data to optimize internal processes. That’s why the business world turned to video chat solutions to operate seamlessly while staying connected with employees and customers with a more personalized approach.

Why we need audio and video chat

With rapid technological advances, video chat solutions have become a strong competitive advantage for many companies looking to succeed, grow, and scale. But while digital transformation has already begun globally, the pandemic has forced it to accelerate at an incredibly fast pace.

Regardless of our need for face-to-face interactions, video chat is beneficial for businesses. 58 % of companies already use video calling solutions. According to a new research report by Global Market Insights, the video conferencing market exceeds USD 50 billion by 2026.

Many businesses already experienced the benefits of using video chat, especially for customer service, online games, and dating, adding a human touch to online interactions and customer satisfaction. Video chat solutions have become a vital communication gate for hospitals and educational institutions, government agencies, small and large businesses.

Experts say that all these habits will remain with us after the coronavirus: many will switch to video chat, order more often online, make an online doctor’s appointments, and play sports at home. According to Gartner, 74 % of CFOs intend to move at least 5 % of the on-site workforce to permanently remote positions post-COVID 19, and video chat pays a critical role in that.

The pandemic also exposed a stark contrast in vulnerability between less digitized and high-tech companies and their ability to sustainably operate in the face of economic hardship and massive changes in consumer behavior. On the one hand, we have seen many businesses hit hard by the crisis: hairdressers, bars, or restaurants risk never opening their doors to regular customers again.

But among the overwhelming number of temporary and even permanent business closings, there are success stories that have one thing in common: they are, as a rule, technologically advanced.

The unexpected shift to online lifestyle has created two of the biggest success stories in communication platforms such as Zoom and Slack. For people who have moved to remote work, Slack and Zoom have become indispensable and vital tools. According to CNN, Slack Technologies added 9,000 new paid customers, an increase of 80% compared to the previous quarter, between February 1 and March 25. Not only are they adding more people, but users have also become more active: “The number of messages sent per user per day increased by an average of 20% globally,” Slack reported.

Zoom, a video conferencing tool, has undoubtedly become a real breakthrough among many digital brands. The company hosts 300 million meeting participants a day, CEO Eric Yuan said. Its stock is up 120% for the year.

The current pandemic, unprecedented in its scale and impact on everyone worldwide, has led to disruptions that highlight technology’s vital role more than ever, from building sufficient remote work to connecting people across time zones and distances. The current economic crisis has only further highlighted the weaknesses and vulnerabilities of many companies that have not yet digitized their businesses and introduced technology innovations.

Why add chat features to your platform

The benefits of building voice and video calling functionality into your app cannot be understated:

  • Better communication – increased productivity
  • One of the main advantages that video chat gives us is being simultaneously in several places, thousands of kilometers away, without leaving your home. Every day more and more efficiency is required from companies to run a successful business. Video chat software has taken a considerable step towards speeding up all business processes. Video conferencing opens up new frontiers in this race, making important decisions, developing new products and services faster. In many situations, video chat is more effective than a telephone call, allowing to demonstrate any documents, graphics, projects.

  • Streamlines and improves collaboration
  • During the video chat, you can see your communicator’s facial expressions and body language in real-time. These things are the most critical aspects of communication that get lost in a regular telephone conversation. Video calling will provide more effective communication between the team members and customers. Sales representatives can become much more productive because visual communication can better assess the customer company’s prospects. All of this will undoubtedly improve your business relationships with your best customers.

  • Remote conference capability
  • It often requires the presence of people from different cities and even countries for a joint discussion. Video calling allows you to do this. Participants can be in the same office or other cities and even countries, which is now more important than ever.

  • Save time and reduce travel costs
  • Cost savings are becoming an essential part of today’s business. Travel expenses are often a large part of the company’s costs. Of course, nothing can replace a face-to-face meeting and the first handshake, but there are many cases when you can avoid high prices on air tickets and hotel rooms, not to mention saving time.

Getting started with QuickBlox audio and video calling SDKs and APIs

At QuickBlox, we deeply understand the importance of staying connected, especially during the quarantine. That’s why we offer QuickBlox audio and video calling SDKs and APIs to develop voice and video calls into your app and see real productivity benefits.

Let’s get started!

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